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The Bugatti 400 Club was set up to enable Bugatti owners to experience driving their car at 400KPH. After receiving personalised race suits and helmets, guests were trained on a high speed proving ground track to get used to the car at very high speeds, building up till they were ready to enter the straight fast enough to reach 400KPH before they needed to brake. On day two, owners built up speed with coaching from prodrivers to reach their target speed.

Brandscape were responsible for marketing, customer liaison, booking and payment, designing limited edition 400 car badges, helmets and race suits, event management, health and safety, risk assessments, insurance and full event production.

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