WORD OF MOUTH

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Word of Mouth means simply passing information from person to person.

Storytelling and recommendation are fundamental to human communication;

actually this is the oldest, and still the most powerful, marketing channel.

 Global trade existed successfully for thousands of years with only

Word of Mouth to build new markets.

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Word of Mouth Marketing is creating relevant and meaningful stories around a brand

- in particular for existing customers who are the most influential advocates.

 

Everyone loves having a good story to tell,

especially when it allows them to say what a good choice they made,

or what a great experience they had.

 

Positioning a brand into these stories harnesses a potent and effective

medium that can spread the message far and wide.

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In the beginning was the word, and the word was good.

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