Word of Mouth means simply passing information from person to person.

Storytelling and recommendation are fundamental to human communication;

actually this is the oldest, and still the most powerful, marketing channel.

 Global trade existed successfully for thousands of years with only

Word of Mouth to build new markets.

Word of Mouth Marketing is creating relevant and meaningful stories around a brand

- in particular for existing customers who are the most influential advocates.


Everyone loves having a good story to tell,

especially when it allows them to say what a good choice they made,

or what a great experience they had.


Positioning a brand into these stories harnesses a potent and effective

medium that can spread the message far and wide.

In the beginning was the word, and the word was good.