© 2019 Brandscape Group Limited

Mercedes-Benz' largest driving experience centre worldwide.

Over 300,000 visitors and 50,000 drivers per year.

Brandscape consulted on the project throughout the 5 year development phase, including track design, operation model, business model, product design, safety, team recruitment and training. We continue to have responsibility for the ongoing management of the operation teams and driving activities at Mercedes-Benz World and satellite operations.