© 2019 Brandscape Group Limited

Launch and follow up experiential programme for Volkswagen Touareg to communicate capability and strengths, provide platform for word of mouth, and increase satisfaction and loyalty. Concept, planning, operation model, venue development, project management, team recruitment and training, creative, communication, response handling, measurement, ongoing operation and evolution. High uptake with majority of owners participating. Produced very high NPS scores and social media output with millions of YouTube views.